Services - Write Way Inc.
COMPREHENSIVE SEO
Write Way Inc. provides comprehensive SEO services exclusively to small businesses across the United States.
Our services are specifically designed to maximize your business's return on investment through increased new client activity.
Write Way Inc. knows exactly what it takes to get your small business's online presence optimized quickly, so you will reap the benefits of SEO as soon as possible.
NOTE: Write Way Inc. will not accept work from any of our clients' competition during the period of our working relationship.
SEO AUDIT
A comprehensive look at the SEO state of your website from server side to user side.
- Usability
- Search Engine Accessability
- Keyword Strategy
- On-Page Content
- Internal Linking
- External Linking
- Local SEO
- Asset Inventory
- Competition Research
KEYWORD RESEARCH
Find and target relevant keywords with high commercial intent.
- Research Traffic Statistics
- Keyword-to-URL Mapping
- Remove Keyword Cannibalization
- Identify "Low Hanging Fruit"
- Identify Appropriate & Commercial Keywords
- How Are People Searching?
- "Atlanta Personal Injury Lawyer" or "Personal Injury Lawyer Atlanta"?
- "Lawyer" or "Attorney"?
- "Car Accident" or "Auto Accident"?
- "Atlanta" or "Atlanta, GA" or "ATL"?
- "Premises Liability" or "Slip and Fall"?
- "Spinal Trauma" or "Back Injury"?
SITE ARCHITECTURE DESIGN/REDESIGN
Depending on the results of the SEO Audit, fundamental changes to your website may be necessary.
- Internal Linking
- Navigation
- URLs
- Redirects
- Content Management System
- Graphic Design
ORGANIC, LOCAL & MOBILE SEARCH IMPLEMENTATION
These are not the same thing. Local SEO is an extention of Organic SEO, but is very different in practice. Mobile SEO is completely different from either of these.
- Organic SEO
- Technical (Server Issues)
- On-Page (Content)
- Off-Page (Behind-the-Scenes)
- Off Site (Link Building)
- Local SEO
- Three Major Data Aggregators
- Tons of Local Search Engines
- Local Citations
- Local Reviews
- Mobile SEO
- Smart Phones
- PDAs
- In-Car Navigation
- Your website's mobile version must load and display properly on mobile devices.
CONTENT CREATION
Rise in the rankings by growing your site and providing useful, linkable content.
- Add Pages
- Add a Blog
- Five Posts a Day Is 150 New Pages a Month!
- Create Articles & Guides
- Video Tutorials
WEBSITE CONVERSION OPTIMIZATION
Your website exists for one reason only: to get the visitor to do what you want them to do.
- Contact Is The Goal
- Attention Getting
- Attention Keeping
- Ease Of Use
- Category Flow
- Call To Action On Every Page
- Answer Questions
- Solve Problems
- Make It Simple
- Tell Visitors What To Do & How To Do It!
LINK BUILDING
The absolute heart and soul of SEO. Links are ultimately what get your site indexed, ranked, and found.
- Quality Always Beats Quantity
- Need To Be From Indexed Sources
- Text Links, NOT Image Links
- Keyword Anchor Text
- The Right Kind Of Links...
- Links From Authoritative Sites
- Links From Trusted Sites
- Long Term Value Links
- NO Link Farms, Reciprocal Links or Splogs
- Local SEO Demands Local Links!
REGULAR MONITORING, ANALYSIS & REPORTING
This not only helps track changes over time and accurately measure ROI, it also provides priceless SEO data for free.
- Determine Pre-Measurement Baselines
- Install Google Analytics
- Monitor Traffic
- Adjust Quickly To Changes
- Accurately Track Referrals
- See What Works And What Doesn't
- Provide Regular Reports On Progress
Call or email Write Way Inc. today to discuss an SEO plan for your small business.